Wed 22 Sep 2021

pizzagirl takes over The Shipping Forecast’s house lager



pizzagirl has taken over The Shipping Forecast’s house lager ahead of his headline show there on Wednesday 13th October. Now named ‘The softcore mourn lager’, this limited edition beverage is available up until the show date.

Pizzagirl has earned acclaim across the board with a persona that is part surreptitious hit maker and part clinically-out-of-it TV host veering dangerously off script. The Guardian and The Sunday Times have offered broadsheet credibility, and indie titans in NME, DIY and DORK, as well as documenters of style and culture at The FADER, VICE, CRACK, Clash and The Line of Best Fit have offered championing words.

On the airwaves a host of DJs have labelled themselves fans, including Annie Mac and Gemma Bradley at BBC Radio 1; Lauren Laverne, Shaun Keaveny and Radcliffe & Maconie at BBC 6 Music; as well as Travis Holocombe at KCRW.

As well as solo tours through the UK and Europe, he’s been invited to play at SXSW, Live At Leeds, The Great Escape, Liverpool Sound City and more, and will shortly be pedaling his unique stage show to real life audiences once more.

Recently, pizzagirl unveiled the music video for ‘sugar ray’ the sprightly indie-pop single from latest album softcore mourn – out in July via Heist or Hit (Her’s, Brad Stank, Eades).

The video – directed by Corey Rid – sees a depressed and defeated Pizzagirl, worn down by the music industry and his team around him, attempt to hold it together through a day of promo (completely fiction, we promise you…). It follows the record in finding inspiration from the atmosphere portrayed in Sofia Copolla’s ‘Lost In Translation’ (think Bill Murray in the whiskey commercial).

The director and star offer their thoughts on the process below:

Corey: “With a track that carries such strong emotion, it was key that we encapsulated exactly that. Alongside the incredible team that helped shape the atmosphere around the set, Liam took to the role of a depressed superstar and came away with scars to prove it.”

pizzagirl: “Sugar ray the movie, almost semi-autobiographical, is a wingless fly on the wall story of a rockstar going through the motions, packed with all the rock and roll cliches, dressing room smashing and face slapping. Following on from the ‘car freshener aftershave’ video, I’d like to think this rounds off the feelings of the album nicely (or not), those feelings probably better kept on the phone notes.”

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