Tue 19 May 2020

Spotify team up with CALM for Mental Health Awareness Week


Spotify have partnered with CALM (Campaign Against Living Miserably) to launch a content hub during this year’s national mental health awareness week, which kicked off yesterday (Monday 18th May).

This year’s mental health awareness week is focused on the importance of kindness.

The Spotify Mental Health Awareness Hub will include a host of original playlists and podcast content, including Spotify’s Who We Be playlist, the UK’s most popular hip hop, afrobeat, dancehall and R&B playlist, which is dedicated to this year’s theme of ‘kindness’ – featuring content from Tinie Tempah, Ray BK, Ms. Banks, Che Lingo and more.

Listeners can also look forward to Spotify’s Wake Up / Wind Down podcasts, containing exclusive content about Mental Health Awareness, as part of the Daily Wellness mix of music and podcasts to help listeners through their day.

Simon Gunning, CALM CEO said, “In these uncertain times many people are feeling the impact of lockdown and needing our helpline services more than ever.”

“However, music and audio can have an incredible effect to calm, unite and connect us, even when we cannot be together. By teaming up with Spotify we hope to provide some light relief and help people take a break from all that’s happening, whilst opening up the conversation about mental health and reminding them that we are here should they need us.

“CALM’s free and confidential helpline and webchat are available from 5pm to midnight, seven days a week providing practical, anonymous and no-judgmental support and advice, whatever you’re going through.”